Cultural policy-making in the free trade era: an evaluation of the impact of current world trade organisation negotiations on audio-visual industries.

The delicate compromise concerning the regulation of world trade in audio-visual materials is about to be upset. Ongoing negotiations under the World Trade Organisation's General Agreement on Trade in Services (GATS) are seeking to establish, in the words of US negotiators, "clear, dependable and predictable trade rules" for transnational media exchanges. This article evaluates the impact of the GATS on audio-visual industries and considers the extent to which cultural industries fit into the framework of multilateral trade talks. Based on interviews with trade officials in the WTO and the UK Department of Trade and Industry, the article concludes that liberalising and deregulatory policy shifts are more likely to emanate from corporate and state environments than from the slow and detailed negotiations in WTO headquarters in Geneva where "defensive" interests appear to be dominating over "offensive" ones. [ABSTRACT FROM AUTHOR]