Back to Search Start Over

HARD SELL.

Authors :
Douglas, Rebecca
Source :
Choice. Dec2016/Jan2017, p23-25. 3p. 8 Color Photographs.
Publication Year :
2016

Abstract

The article discusses illegal multi-level marketing in Australia along with how the network works and Australia's economics advisory practices Deloitte Access Economics report by Direct Selling Australia on sales consultants engaging in direct selling across Australia. Topics include promotion of the products through their network of friends; the use of social media to engage with consumers; and views of Rohan Miller, lecturer in marketing at the University of Sydney, on multi-level marketing.

Details

Language :
English
ISSN :
0009496X
Database :
Academic Search Index
Journal :
Choice
Publication Type :
Periodical
Accession number :
119573015