Voting for Change.

The article focuses on impacts of labor unionization of periodicals "The Lakeland Ledger" and "Sarasota Herald-Tribune," in Florida towards the success of its individual organization. The move was pursued despite the continuing staff reduction and other cost-cutting moves of its owner daily and weekly newspaper publication company GateHouse Media Inc. It also mentions the efforts of the mass media employees to improve and provide solutions on quality of its work for its clients.