MEASURINGINFORMATION, SYSTEM AND SERVICE QUALITIES FOR THE EVALUATION OF E-LEARNING SYSTEMS IN PAKISTAN.

Higher education institutes have integratede-learning systems (ELS)in their educational infrastructure. The development and implementation of ELS needs continuous quality evaluation and assessment to attract more learners.A conceptual model consisting of system, service and information qualities was evaluated to measure the user satisfaction. Data was collected from 356 learners including Post Graduate (52%) and Graduate (48%)students of Virtual University, Pakistan. To investigate the research hypotheses, Structural Equation Modelling (SEM) was employed. The empirical analysis indicated that information quality (0.38, p<0.05), service quality (0.14, p<0.05)and system quality(0.48, p<0.01) were the positive and significant indicators for user satisfaction. The variance explained by the model is 71% that showed the significance of model. [ABSTRACT FROM AUTHOR]