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BE PRECISE, BUT CAREFUL.

Authors :
Wheaton, Ken
Source :
Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0002-0002. 1p.
Publication Year :
2016

Abstract

An introduction is presented in which the editor discusses various reports within the issue including the data-centric marketing scenario, marketing strategies based on consumer movements or consents as well as transparency with the current regulations.

Subjects

Subjects :
*MARKETING strategy
*CONSUMER activism

Details

Language :
English
ISSN :
00018899
Volume :
87
Issue :
19
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
118605074

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Authors Abstract Subjects Details