I can't believe it's not better.

Discusses interprovincial trade in Canada, with a focus on the political history of margarine and free trade. Details of the legal battle by Unilever Canada over the color of Country Crock margarine in Quebec, which was regulated to protect the province's dairy industry; Pros and cons of trade liberalization; Establishment of the 1994 Agreement on Internal Trade to ensure that all Canadian goods and services were treated equally and that provincial policies do not create trade obstacles; Shortcomings of AIT that kept it from fixing these problems; Hope that political apathy concerning interprovincial trade barriers is declining.