THE BAREST OF NECESSITIES.

The author reflects on the efforts by the Association of Optometrists (AOP) to finding smart ways to raise awareness with the media about the importance of children's eye health. Topics mentioned include the release of a story in April 2016 about the concurrence of children's vision and three-dimensional films, the launch of a poster for AOP members, and the use of World Book Day to explain the benefit of a visit to the optometrist for young bookworms.