50 years of Folk Communication: the Beltranian Brazilianness knocks on the gatekeepers doors in the Mc Luchan village.

Up-to-date survey of academic knowledge produced in the field of Folk Communication in the last 50 years. Academic landmarks: 1965 Luiz Beltrão’s article on the ex-voto (handcraft objects showing parts of the human body meaning that they were cured by the action of religious agents) as a news vehicle and the 2015 world forum on Folk Communication. Research findings on this subject confirm the Maturity of the Discipline. This means that Folk Communication surpassed the condition of Academic Brazilianness in order to be integrated to the field of Communication Sciences. [ABSTRACT FROM AUTHOR]