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A Two-Step Estimation of Consumer Adoption of Technology-Based Service Innovations.
- Source :
-
Journal of Consumer Affairs . Winter2003, Vol. 37 Issue 2, p256-282. 27p. - Publication Year :
- 2003
-
Abstract
- Focuses on the estimation of consumer adoption of technology-based service innovations. Maximization of return on investments; Theory of diffusion of innovations.
- Subjects :
- *CONSUMERS
*TECHNOLOGY
*TECHNOLOGICAL innovations
*RATE of return
*INVESTMENTS
Subjects
Details
- Language :
- English
- ISSN :
- 00220078
- Volume :
- 37
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Consumer Affairs
- Publication Type :
- Academic Journal
- Accession number :
- 11735954
- Full Text :
- https://doi.org/10.1111/j.1745-6606.2003.tb00453.x