A delização de idosos praticantes de exercícios físicos pela percepção de gestores de academias.

The aim of the study was to determine what factors lead to loyalty of elderly students on the perception of academies managers, in order to idealize if structures and means meet the requirements of the students. Also aimed to formulate a pilot study for that become a source of research to better serve this clientele. The check on the loyalty of older students in physical exercise was obtained through 34 objective questions, answered by 44 academie managers. The results showed that cleaning, schedules compliance, preserved equipment, physical evaluation, physical therapy services, attentive and qualified staff, and plans and promotions, make them reliable elderly students. Therefore, it is concluded grounded the opinions of managers, the elderly want attention and quality, and loyalty cannot be bought, is won over time through attitudes that convey trust, respect, care and attention to each other. [ABSTRACT FROM AUTHOR]