Vietnam: Challenges and Opportunities for Publishers.

Little is known about the publishing industry and the cultural complexities of Vietnam and, therefore, this article provides a summary of the essential information and related data on the demographics of the country. The development of the publishing industry is traced from 1945 before the unification of North and South Vietnam in 1975 to the present status. The role of the book publishing industry is examined in relation to television and radio media. A review of the reading culture is presented to understand the current status and potential for printed books as well as E-books in Vietnam. [ABSTRACT FROM AUTHOR]