MANAGING INNER FORCES AND OUTER THREATS OF THE COMPANY.

Organizations of the 21st century are facing a business environment characterized by expansion dynamism and dramatic crises hard to imagine decades before. The main resource of the organizations in the present and the next future proves to be, inevitably, the human resource. The paper presents research results revealing the need to focus on the major resource of the company - the human resource, bearer of the knowledge, creativity and power of the company. The most important threats of present economical context were intended to be identified and proved to origin in government attitude and strategies. Prior to contouring conclusions, an image of the new managers expected to reach success in the Romanian economy is presented, as it is shown by a survey conducted in Lucian Blaga University of Sibiu. The paper presents some of the results of a wider survey conducted in business area, based on questionnaires answered by 75 managers and specialists in business administration and by management students - Lucian Blaga University, Faculty of Economic Sciences (50 students). [ABSTRACT FROM AUTHOR]