Silver economy: opportunities and challenges to Brazil adopt the European Union’s strategy.

This paper deals with the construction of the silver economy (or the longevity economy) strategy in Brazil and its contribution to the economic development. The first and second parts of the paper summarize the international debate on the concept, mainly in the countries of the European Union. The third part approaches the focus on the ageing population in Brazil, still dominated by a pessimistic view. In the next section of the paper, the action opportunities for the longevity saving strategy in Brazil are exposed with summaries of some key sectors, according to the international literature on the silver economy. The income of the older people and the purchasing power of families with older adults are analysed in the following sections. In the conclusion, some recommended actions for building the silver economy strategy in Brazil is discussed. [ABSTRACT FROM PUBLISHER]