PROMOTION STRATEGY FOR NON-PROFIT ORGANIZATION ON THE EXAMPLE OF THE EASTERN EUROPEAN ARTS THERAPY ASSOCIATION.

Authors :: Izabella, Sowier-Kasprzyk
Source :: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2014, Issue 1, p116-123. 8p.
Publication Year :: 2014
Abstract: Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA. [ABSTRACT FROM AUTHOR]

Subjects :: *SALES promotion
*NONGOVERNMENTAL organizations
*EAST European art
*ART therapy education
*EDUCATION of art therapists

Language :: English
ISSN :: 22184511
Issue :: 1
Database :: Academic Search Index
Journal :: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj
Publication Type :: Academic Journal
Accession number :: 116233461

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