Innovativitás és kockázatvállalás.

The present paper examines correlation between innovativity and risk bearing from culturalist aspect. To this as a main goal, it assigns relevant indicators, i.e. publicly accepted and followed moral values, normatives, routines, habits, rules and conventions as collective examples and representatives to measure risk bearing attitude. After detailed theoretical founding the research attempts to elaborate two dimensions, which refer also to the concept distinction of incertitude and risk. Society contentment as indicator of incertitude and capability to direct one's life as indicator for risk perception were the two dimensions of research. Empiric examination of preliminary assumptions shows, that societies with higher level of contentment and better life direction capabilities have higher innovativity. [ABSTRACT FROM AUTHOR]