PepsiCo’s Big Bet on Content.

The article focuses on the initiatives of food and beverage company PepsiCo to strengthen its ties to the entertainment industry as part of its marketing strategy. Topics covered include its launch of branded content and pursuing of distribution deals with film studios and other outlets, the signing of its Creators League unit of a development deal with AOL's Partner Studios to co-create content around music, pop culture, and health and wellness, and the features of a content studio it opened.