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Gender effect in Russian public relations: A perfect storm of obstacles for women.
- Source :
-
Women's Studies International Forum . May/Jun2016, Vol. 56, p28-36. 9p. - Publication Year :
- 2016
-
Abstract
- Synopsis This study uses a model of excellent public relations leadership to examine gender differences in perceptions of professional leadership among Russian public relations practitioners. Analysis of a quantitative survey and qualitative interviews indicate that Russian women place greater importance on leadership than Russian men. However, female practitioners seem hesitant or unable to take a leadership role due to a perfect storm of gender effects: existing societal and professional gender stereotypes, male-dominated societal and organizational culture, and lack of support from educational programs and professional associations, among others. While experiencing this perfect storm, female professionals assumed a traditional gender role rather than a professional leadership role. In addition, those women who were top leaders in organizations did not necessarily desire leadership nor saw themselves as leaders in the communication field. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 02775395
- Volume :
- 56
- Database :
- Academic Search Index
- Journal :
- Women's Studies International Forum
- Publication Type :
- Academic Journal
- Accession number :
- 115025601
- Full Text :
- https://doi.org/10.1016/j.wsif.2016.02.011