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The Power of Celebrity: Emotion, Authenticity, and Engagement.

Authors :
ALLEN, KATHERINE
Source :
EContent. May2016, Vol. 39 Issue 4, p32-32. 1p.
Publication Year :
2016

Abstract

The article focuses on the authenticity, engagement and emotion of celebrities. Topics discussed include the interpretation of the power of celebrity emotions, the shared interests of celebrities, their social media presence, the interest of customers, and their engagement with the potential customers.

Subjects

Subjects :
*AUTHENTICITY (Philosophy)
*SOCIAL media
*ONLINE social networks
*ENGAGEMENT (Philosophy)
*EMOTIONS -- Social aspects
CELEBRITIES & society
PHILOSOPHY & society

Details

Language :
English
ISSN :
15252531
Volume :
39
Issue :
4
Database :
Academic Search Index
Journal :
EContent
Publication Type :
Periodical
Accession number :
114886484

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