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OUTGOING FTC CHIEF PANS DIGITAL PRIVACY, SAYS AD BLOCKERS ARE INDUSTRY’S FAULT.
- Source :
-
Advertising Age . 4/4/2016, Vol. 87 Issue 7, p0006-0006. 1p. - Publication Year :
- 2016
-
Abstract
- The article reports on outgoing U.S. Federal Trade Commission (FTC) chief Julie Brinks' views about the digital advertising industry. Topics discussed include the collapse of the industry's push for the creation of a do-not-track standard in 2013 which resulted to the rise in advertising blockers, the failure of the Digital Advertising Alliance's AdChoices program to meet goals, and consumer privacy concerns.
- Subjects :
- *INTERNET advertising
*INTERNET marketing
*DO Not Track (Internet)
*AD blockers
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 87
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 114350980