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OUTGOING FTC CHIEF PANS DIGITAL PRIVACY, SAYS AD BLOCKERS ARE INDUSTRY’S FAULT.

Authors :
Kaye, Kate
Source :
Advertising Age. 4/4/2016, Vol. 87 Issue 7, p0006-0006. 1p.
Publication Year :
2016

Abstract

The article reports on outgoing U.S. Federal Trade Commission (FTC) chief Julie Brinks' views about the digital advertising industry. Topics discussed include the collapse of the industry's push for the creation of a do-not-track standard in 2013 which resulted to the rise in advertising blockers, the failure of the Digital Advertising Alliance's AdChoices program to meet goals, and consumer privacy concerns.

Details

Language :
English
ISSN :
00018899
Volume :
87
Issue :
7
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
114350980