МОДЕЛЮВАННЯ ВИБОРУ НАПРЯМУ ІНТЕРНЕТ-РЕКЛАМИ

This paper investigates aspects of the existence of such modern phenomena as the "internet advertising". The problems that arise in business when you choose direct of advertising their products on the Internet. On the basis of the relevant economic and mathematical models show how the entrepreneur can make an informed choice of internet advertising direction, which is the best of the possible. [ABSTRACT FROM AUTHOR]