Diplomacia pública y América del Sur. De los conceptos a la práctica: Telesur y el caso venezolano.

Public diplomacy is defined as the conduct of international relations by governments, private individuals and groups through public media communications, trying to positively influence the perception of the country's image abroad. The technological progress and globalization have heralded the improvement of communication strategies among states. This paper discusses the following concepts: public diplomacy; media diplomacy; media-brokered diplomacy; and cyber-diplomacy as applied to the context of South America through the analysis of the case of Venezuela. [ABSTRACT FROM AUTHOR]