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Demographics and Internet behaviors as predictors of active publics.
- Source :
-
Public Relations Review . Mar2016, Vol. 42 Issue 1, p82-90. 9p. - Publication Year :
- 2016
-
Abstract
- This study explicates online political activism (OPA); provides a short, reliable, and valid index for measuring OPA; and examines correlates that predict such active publics. A national probability sample of adult American Internet users was surveyed using random digit dialing. The study found OPA is more frequent among older, wealthier, and more liberal respondents. OPA increases with Internet self-efficacy and search engine usage. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC relations
*ACTIVISM
*INTERNET users
*SEARCH engines
*SELF-efficacy
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 42
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 113106549
- Full Text :
- https://doi.org/10.1016/j.pubrev.2015.11.006