Back to Search
Start Over
Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia.
- Source :
-
Public Relations Review . Mar2016, Vol. 42 Issue 1, p192-200. 9p. - Publication Year :
- 2016
-
Abstract
- This study investigates perceptions of public relations leadership in two emerging markets—Latvia and Russia—via an online survey of a diverse pool of public relations practitioners. This effort is guided by Meng and Berger’s (2013) model of excellent public relations leadership. Additionally, this study moves a step further by seeking to understand how national sociopolitical contexts shape leadership in public relations. Results show a number of similarities and differences in Latvian and Russian participants’ interpretations of professional leadership. Gaining access to the dominant coalition, or decision-making authority in the organization is perceived as an important ability in both countries. Challenges of talent management are more acute in Russia than Latvia. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC relations
*LEADERSHIP
*EMERGING markets
*TALENT management
*DECISION making
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 42
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 113106537
- Full Text :
- https://doi.org/10.1016/j.pubrev.2015.09.007