Wax: Patterns of Consumption.

The article discusses the history of the marketing and trade of medicines and other goods in Florence, Italy especially the trade of wax at the retail shop the Giglio. Topics include the consumption patterns of wax of the Giglio's customers, descriptions on the ways of life of apothecaries and the medical products they used to sell, and the social and economic conditions of Florentines and how it used to influence trade.