CAMPAÑAS DE MARKETING EN LA BIBLIOTECA DE ARQUITECTURA DE LA UNIVERSIDAD DE SEVILLA.

This article details one university library's experience in managing the needs of students and professors in Architecture and Building Engineering degrees. The authors describe channels of communication, use policies, marketing efforts, and planning. Marketing campaigns must be adapted to the academic calendar. Ultimately, the marketing efforts have proven transformational in integrating a new culture of management in the library for both users and staff. [ABSTRACT FROM AUTHOR]