Commodity Substitution: The Charity Music Video as Effective Fundraising Tool.

MLA

Davis, H.Louise. “Commodity Substitution: The Charity Music Video as Effective Fundraising Tool.” Journal of Popular Culture, vol. 48, no. 6, Dec. 2015, pp. 1211–31. EBSCOhost, https://doi.org/10.1111/jpcu.12356.

APA

Davis, H. L. (2015). Commodity Substitution: The Charity Music Video as Effective Fundraising Tool. Journal of Popular Culture, 48(6), 1211–1231. https://doi.org/10.1111/jpcu.12356

Chicago

Davis, H. Louise. 2015. “Commodity Substitution: The Charity Music Video as Effective Fundraising Tool.” Journal of Popular Culture 48 (6): 1211–31. doi:10.1111/jpcu.12356.