Shakespeare & Co.: Rejuvenating an N.Y.C. Bookstore—and Taking It National.

The article focuses on Dane Neller, cofounder and chief executive officer (CEO) of On Demand Books, maker of the Espresso Book Machine, focusing on its shift from big-box stores to smaller venues with improved customer service. It mentions that the group acquired the independent booskstore Shakespear & Co. name, presenting the view of Neller on his motivation to enter the book business, the new aesthetic of Shakespeare & Co., and business plans and strategy.