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Brand illusion.

Authors :
Hamburg, Jill
Source :
Working Woman. Oct98, Vol. 23 Issue 9, p20. 1/3p. 1 Diagram.
Publication Year :
1998

Abstract

Provides information on the practice of co-branding, focusing on its growth in the market. Comments by Tony Dalton, Saatchi and Saatchi's vice chairman, Tony Dalton; Details on the concept of co-branding; Risks associated with co-branding.

Subjects

Subjects :
*TRADEMARKS
*CO-branding

Details

Language :
English
ISSN :
01455761
Volume :
23
Issue :
9
Database :
Academic Search Index
Journal :
Working Woman
Publication Type :
Periodical
Accession number :
1103612

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Authors Abstract Subjects Details