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'Pretty curious' campaign draws criticism.

Authors :
Woolston, Chris
Source :
Nature. 10/8/2015, Vol. 526 Issue 7572, p167-167. 1p.
Publication Year :
2015

Abstract

The article discusses criticism of the public relations campaign "Pretty Curious," designed by the power firm EDF Energy to encourage girls to explore careers in science, technology, engineering, and mathematics (STEM) fields.

Subjects

Subjects :
*WOMEN in science
*SCIENCE & women

Details

Language :
English
ISSN :
00280836
Volume :
526
Issue :
7572
Database :
Academic Search Index
Journal :
Nature
Publication Type :
Academic Journal
Accession number :
110227966
Full Text :
https://doi.org/10.1038/526167a