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Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market.
- Source :
-
Appetite . Dec2014, Vol. 83, p57-62. 6p. - Publication Year :
- 2014
-
Abstract
- This study explores the concept of perceived embeddedness (PE) and its impact on purchasing behavior at an organic farmers' market. Based on a review of the prior literature, the study refines the conceptualization and measurement of PE as a second-order factor construct reflected in its three dimensions: perceived social embeddedness, perceived spatial embeddedness, and perceived natural embeddedness. The study also suggests that organic farmers' market shoppers' PE is positively related to the two measures of purchasing behavior: expenditure per visit and repurchase intention. In a sample of 492 organic farmers' market shoppers in Beijing municipality, China, the study find support for the second-order factor structure of PE and the theorized relationship between the shoppers' PE and their purchasing behavior. The study also discusses theoretical and managerial implications of the findings. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 01956663
- Volume :
- 83
- Database :
- Academic Search Index
- Journal :
- Appetite
- Publication Type :
- Academic Journal
- Accession number :
- 109766107
- Full Text :
- https://doi.org/10.1016/j.appet.2014.08.010