TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİ ALGISI ÜZERİNE KARŞILAŞTIRMALI BİR İNCELEME: GÖLLER BÖLGESİ ÖRNEĞİ.

Shopping malls have been a piece of economic and social life of people in the last decades. With the constructing countrywide, the interest of customers has been increased dramatically toward shopping malls. This study intended to investigate of consumers’ shopping mall perceptions comparatively among three neighbor cities where Antalya has 13 shopping malls, Isparta has one and Burdur doesn’t have any. Totally 459 people have participated to this research from three provinces, Antalya (168), Burdur (512) and Isparta (139). The data have been collected by face-to-face survey method and tested using one way ANOVA. According to the findings it is understood that Burdur consumers long for a shopping mall and generally express positive opinions on malls. Antalya consumers leave with some negative approaches toward shopping malls such as ‘shopping malls damage small businesses’ or ‘they direct and increase consumption and Isparta consumers stand middle of them. With some opinions, they agree with Antalya consumers and sometimes seem close to Burdur consumers. [ABSTRACT FROM AUTHOR]