Recruiting Soldiers of Steel: The Cross-promotion of Man of Steel and the National Guard.

The article discusses the relationship between the U.S. National Guard's advertising recruitment campaign for voluntary military service known as Soldier of Steel (SoS) and the Superman film "Man of Steel," directed by Zack Snyder and starring Henry Cavill, including through referencing the campaign's web site. An efforts to depict the similarity between the fictitious character Superman and National Guard soldiers is provided.