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Creating a research brand.

Authors :
McDonnell, Jeffrey J.
Source :
Science. 8/14/2015, Vol. 349 Issue 6249, p758-758. 1p.
Publication Year :
2015

Abstract

The article discusses the notion of a research brand identity as developed by early career academic scientists and researchers. Topics include the role of specialization in an academic career, academic publication strategies to create a research brand, and the role of a research brand identity in gaining tenure.

Details

Language :
English
ISSN :
00368075
Volume :
349
Issue :
6249
Database :
Academic Search Index
Journal :
Science
Publication Type :
Academic Journal
Accession number :
108916213
Full Text :
https://doi.org/10.1126/science.349.6249.758