In Aiming Low in China, P&G Made Diaper Mess.

The article discusses missteps made by Cincinnati, Ohio, consumer products company Procter & Gamble (P&G) in marketing cheap diapers to China's middle class rather than marketing higher-end products. According to the article, P&G introduced a line of premium Pampers brand diapers in China with the claim that they were made in Japan, which the article states appeals to Chinese consumers. The article discusses P&G's competition with Japanese firm Kao Corp., the makers of Merries diapers. The article presents comments from P&G chief executive A.G. Lafley.