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IPRA Code of Athens—The first international code of public relations ethics: Its development and implementation since 1965.
- Source :
-
Public Relations Review . Nov2014, Vol. 40 Issue 4, p707-714. 8p. - Publication Year :
- 2014
-
Abstract
- In 1965, the International Public Relations Association (IPRA) adopted the International Code of Ethics, which became known as the Code of Athens ( IPRA, 2001 ). The Code was authored by Lucien Matrat, a French public relations pioneer, and reflected a hopeful, post-World War 2 ethical framework with its strong linkage to the United Nation's Universal Declaration of Human Rights of 1948 ( IPRA, 1994 ). A code of ethics was an early strategic imperative of IPRA, established 10 years before, and was coupled with a Code of Conduct, known as the Code of Venice of 1961 ( IPRA, 1961, 2009 ). Both codes were adopted by many national public relations associations and widely promoted. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC relations
*ETHICS
*COMMUNICATION
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 40
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 108299157
- Full Text :
- https://doi.org/10.1016/j.pubrev.2013.11.018