A liberated campaign does wonders for the client's liquidity.

Authors :: Shoebridge, Neil
Source :: BRW. 09/07/98, Vol. 20 Issue 34, p78. 2p. 4 Color Photographs.
Publication Year :: 1998
Abstract: Presents information on the television advertising campaign behind Libra Ultra Thins pads in Australia. Impact on sales; Advertisements designed by Clemenger Melbourne; Commercials avoiding the usual tactics and settling on an edgy tone; Sanitary protection products maker Sancella and the difficulty of deciding whether or not to do the advertisements.