CHANGING THE NEWSROOM CULTURE: A FOUR-YEAR CASE STUDY OF ORGANIZATIONAL DEVELOPMENT AT THE ST. LOUIS POST-DISPATCH.

Reports on the results of a four-year case study of organizational development at the "Saint Louis Post-Dispatch," a newspaper founded by Joseph Pulitzer. Connection between change initiatives and producing a better newspaper; Challenges faced by the paper at the end of the 20th century; Contribution of "Saint Louis Post-Dispatch" editor Cole C. Campbell to the field of journalism.