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Cola giants take packaging lead.

Authors :
Winters, Patricia
Freeman, Laurie
Sloan, Pat
Fahey, Alison
Hume, Scott
Liesse, Julie
Lawrence, Jennifer
Fisher, Christy
Source :
Advertising Age. 12/17/1990, Vol. 61 Issue 52, p30-30. 1p. 3 Black and White Photographs.
Publication Year :
1990

Abstract

The article highlights trends and developments in green packaging and marketing in the United States citing the strategies of beverage companies, Coca-Cola Co. and Pepsi-Cola Co. Both companies announced the separate development of ways to use recycled plastic in a food container. However, there are speculations that food may contaminate the plastic to be reused. Other industries that will use green packaging include fast food, cosmetics and toiletries and the paper products industry.

Details

Language :
English
ISSN :
00018899
Volume :
61
Issue :
52
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10549297