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Cola giants take packaging lead.
- Source :
-
Advertising Age . 12/17/1990, Vol. 61 Issue 52, p30-30. 1p. 3 Black and White Photographs. - Publication Year :
- 1990
-
Abstract
- The article highlights trends and developments in green packaging and marketing in the United States citing the strategies of beverage companies, Coca-Cola Co. and Pepsi-Cola Co. Both companies announced the separate development of ways to use recycled plastic in a food container. However, there are speculations that food may contaminate the plastic to be reused. Other industries that will use green packaging include fast food, cosmetics and toiletries and the paper products industry.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 61
- Issue :
- 52
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10549297