Protecting names.

The European Union (EU) is preparing a list of some 35 different foods and wines which it wants protected by the World Trade Organization. If the EU gets its way, United States' producers will no longer be able to call their sparkling wines "champagne": that name will be reserved for producers from the Champagne region of France. The EU says that its campaign for "geographic indicators" is all about quality assurance and consumer protection. A bilateral agreement between Australia and the EU in 1994 saw the Australians agree to stop using the names of French regions like Burgundy or Chablis to describe their wines.