Publishing Virtuously: Morals Matter in Building Better Books.

The publishing industry spends much of its time worrying about books--prices, print runs, discounts, their scholarly arguments, level of publicity, and so forth. With such a range of concerns, it is easy to forget that at the heart of publishing, and every industry, are human beings. In this article, we look at the four cardinal virtues--prudence, justice, fortitude, and temperance--and argue that if we bear these in mind when working with our colleagues, the quality and sales of books and journals produced will increase. [ABSTRACT FROM AUTHOR]