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Wipex cloths battle paper.

Authors :
Freeman, Laurie
Source :
Advertising Age. 11/5/1990, Vol. 61 Issue 46, p23-23. 1/4p. 1 Black and White Photograph.
Publication Year :
1990

Abstract

Presents information on the Wipex cleaning cloth from Wigert International; Features of a television advertising campaign created by Chicago, Illinois-based A. Eicoff & Co. for the Wipex cleaning cloth; Comparison between Wipex and paper towels; Amount of Wipex cloth sold in the U.S.

Subjects

Subjects :
*PAPER towels
*ADVERTISING campaigns
*CLEANING equipment
*TELEVISION advertising

Details

Language :
English
ISSN :
00018899
Volume :
61
Issue :
46
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10309788

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