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The Upgrade Game.

Authors :
Pogue, David
Source :
Scientific American. Jun2015, Vol. 312 Issue 6, p29-29. 1p. 1 Color Photograph.
Publication Year :
2015

Abstract

The article discusses product improvement and technology upgrades to cell phones and computer software. The author comments on consumer behavior and the desire for deluxe versions and sales and prices of upgraded versions. The financial gains for the software companies such as Apple Inc. and Microsoft Corp are explored.

Subjects

Subjects :
*CONSUMER behavior
*PRODUCT improvement
*CELL phone sales & prices
*TECHNOLOGICAL innovations
*TECHNOLOGICAL innovations in cell phones
*COMPUTER software sales & prices

Details

Language :
English
ISSN :
00368733
Volume :
312
Issue :
6
Database :
Academic Search Index
Journal :
Scientific American
Publication Type :
Periodical
Accession number :
102708129
Full Text :
https://doi.org/10.1038/scientificamerican0615-29
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