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The Guesting of Retail.

Authors :
STOUT, HILARY
Source :
New York Times. 3/28/2015, Vol. 164 Issue 56819, pB1-B2. 2p. 1 Color Photograph, 1 Black and White Photograph.
Publication Year :
2015

Abstract

The article discusses a trend within the retail industry of various stores and companies approaching shoppers as guests rather than as customers. Topics addressed include the practice of cashiers using the phrase "following guest" to get the attention of customers waiting in line, as well as the role of entertainment and hospitality company Disney in originating the trend.

Details

Language :
English
ISSN :
03624331
Volume :
164
Issue :
56819
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
101766830