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THOU SHALT NOT TALK ABOUT BIOSTEEL.
- Source :
-
Canadian Business . Apr2015, Vol. 88 Issue 4, p40-43. 4p. 8 Color Photographs. - Publication Year :
- 2015
-
Abstract
- The article focuses on the complaint of beverage manufacturer Gatorade Co. on the training camp run by former trainer Matt Nichol and Toronto Maple Leaf Gary Roberts and sponsored by sports beverage firm BioSteel. It mentions that enforcers of Gatorade complained to the National Hockey League Players Association (NHLPA), which has sponsorship licence with Gatorade. NHLPA lawyers called John Celenza, chief executive officer (CEO) of BioSteel, and told him to cease the BioSteel training camps.
- Subjects :
- *SPORTS sponsorship
Subjects
Details
- Language :
- English
- ISSN :
- 00083100
- Volume :
- 88
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Canadian Business
- Publication Type :
- Periodical
- Accession number :
- 101632055