‘Presentable’: the body and neoliberal subjecthood in contemporary India.

The opening up of the Indian economy through a series of neoliberal reforms since 1991 ushered in processes of globalization that have led to a rapidly changing socio-cultural environment in India. Economic growth, globalizing discourses, and new consumer choices have driven desires for new global-yet-Indian identities. An emerging consumer agency has allowed for the embodiment and performance of these identities at the site of the body, even as new spaces of consumption have necessitated new bodily dispositions and practices. In this paper, I focus on how access to new commodities and discourses has affected understandings of the modern Indian body. In particular, I concentrate on appearance and the notion of exercising consumer agency to be ‘presentable’ as a lens through which to examine broader aspects of the body in the creation of neoliberal subjects in India. [ABSTRACT FROM AUTHOR]