CRIATIVIDADE À BRASILEIRA: O JEITINHO PARA DRIBLAR CRISES.

This article explains the situation on the cultural formation of the Brazilian people from their miscegenation during the formation of the country and how this miscegenation resulted in a country where adaptability to other cultures, the environment and the lack of rules turned out to create a feature personality of the Brazilian people, the "Brazilian way", which, in a sphere of practical application of creativity to solve material problems with immediacy translates into "question of problem" which, in a higher level of workmanship and technology can result in more evolved examples of applied creativity, generating innovative products and services. [ABSTRACT FROM AUTHOR]