No Second Chance for First Impressions: Mass Media Messages About ACA Implementation.

A conference paper prepared for presentation at the 2014 Annual Meeting of the American Political Science Association (APSA), Washington, D.C., on August 28-31, 2014 is presented. It examines mass media messages about implementation of American health care legislation named Affordable Care Act (ACA) in the U.S. It also discusses analyses of television news and paid advertising along with representative survey in the U.S.