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This research introduces behavioral labeling as the use of names or tags that reflect an associated activity, and it proposes that this can induce corresponding behavior. Contrary to the common intuition that descriptions of behaviors emerge as markings for popular actions (i.e., the label is a consequence of the behavior), the authors propose that a description itself might also induce the corresponding action (i.e., the label is an antecedent of the behavior). Building on linguistic relativity theory and based on five studies conducted in the lab and field, the authors show that merely attaching a fictitious name to a behavior can induce that very behavior. The authors also explore a potential explanation for this finding by showing that a behavioral label can evoke mental imagery regarding the associated behavior, which enhances the implementation of the behavior. The results contribute to marketing theory by introducing behavioral labeling and highlighting how language can shape behaviors. Marketers can use behavioral labels to promote their offerings based on the associated behaviors, while public policy makers can use behavioral labels to encourage prosocial and proenvironmental behaviors. [ABSTRACT FROM AUTHOR]

This paper deals with the complex relationship between innovation and the labor market, analyzing the impact of new technological advancements on overall employment, skills, and wages. After a critical review of the extant literature and the available empirical studies, novel evidence is presented on the distribution of labor-saving automation [namely robotics and artificial intelligence (AI)], based on natural language processing of US patents. This mapping shows that both upstream high-tech providers and downstream users of new technologies—such as Boeing and Amazon—lead the underlying innovative effort. [ABSTRACT FROM AUTHOR]

This article analyzes the nature and temporal change of conceptual contributions in marketing scholarship with two complementary studies. First, based on a computer-aided text analysis of 5,922 articles published in the four major marketing journals between 1990 and 2021, the authors analyze how conceptual contributions have changed over time using the MacInnis (2011) framework. Results indicate that over the past three decades, theorizing efforts have strongly favored "envisioning" and "explicating" at the expense of "relating" and "debating," with this imbalance increasing over time. Second, the authors draw on 48 in-depth interviews with editors, department heads, and authors to validate these patterns and uncover the underlying mechanisms. The findings indicate that a prevalent thought style has developed in the field—defined by the research ideals of novelty, clarity, and quantification—that shapes the collective view of how marketing scholars, in their roles as authors, reviewers, and mentors, can make a valuable contribution to marketing scholarship. This thought style favors envisioning and explicating contributions and disfavors relating and debating contributions. Jointly, the two studies point to several rebalancing options that can reinvigorate relating and debating contributions while preserving the current strengths of the marketing field. [ABSTRACT FROM AUTHOR]

A bankrupt buyer firm's interactions with its suppliers during bankruptcy have critical implications for both parties and for the broader economy, yet these interactions remain poorly understood. The authors build on research on buyer–supplier relationship dynamics to demonstrate that accommodative and exploitative velocities—the rate and direction of change in the corresponding acts—serve as signals affecting bankruptcy survival. They show how signal characteristics (i.e., the variability in accommodative and exploitative acts) and signaler characteristics (i.e., whether the party undertaking the acts is the buyer or its suppliers) moderate the impact of accommodative and exploitative velocities on bankruptcy survival. Study 1 examines the bankruptcy survival outcome of 310 U.S. bankruptcies over 14 years and finds that a 1% increase in accommodative (exploitative) velocity increases (decreases) the buyer's survival by 39% (33%). Further, variability in accommodative acts weakens their effect, and suppliers' (vs. the buyer's) accommodative and exploitative velocities are less deterministic of the buyer's bankruptcy survival. Study 2 uses a scenario-based experiment to shed light on the mechanism underlying the impact of the two velocities on bankruptcy survival. The findings from both studies demonstrate the key role played by buyer–supplier interactions in a buyer's bankruptcy survival. [ABSTRACT FROM AUTHOR]

Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale's involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale's connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the "multiplex self" to human functioning. While psychical framings scaffolded Gale's empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale's time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice. [ABSTRACT FROM AUTHOR]

Despite the success of videographic methods, they have not been used to expand the range of contexts where institutional complexity informs marketing theory. In applying participant videography to such a study, however, we can also better understand how both methods and researchers themselves are variously embedded in the institutional complexity being studied. We explore this through the idea of hyphen-spaces amongst researchers, between researcher and participants, and involving the technologies used in research. We show how video helps researchers to understand institutional complexity in contexts where consumption practices may be difficult for participants to reflect on and articulate. We then further explain how interpreting video data opens up hyphen-spaces in which the research team can reflect on their own institutional embeddedness and implicit political aims. [ABSTRACT FROM AUTHOR]

In this paper, we want to show our appreciation for a major figure in our discipline by reading his work carefully, juxtaposing this material with historical narratives that place him in context. We think he would have appreciated the imbrication of his ideas with those of pertinent scholarly forebears, the reactions against socialism, impact of the Cold War, as well as the philanthropic politics that have shaped our intellectual parameters. As we make clear, M.J. Baker was a pioneer, justifying and extending the reach of marketing in the United Kingdom. He wore many hats: academic, editor, entrepreneur, and institution builder. Core themes in his writing are outlined, with attention devoted to his paradigmatic, epistemological and ethical commitments. [ABSTRACT FROM AUTHOR]

This paper presents a rigorous and in-depth systematic review of the literature on Basic Psychological Needs Theory (BPNT) and its applications in marketing research. Despite the widespread use of conventional models and theories in marketing research, motivational theories, such as BPNT, which have demonstrated significant effectiveness in driving motivation, have been relatively neglected. BPNT proposes that fulfilling basic psychological needs for autonomy, competence, and relatedness (ACR) leads to intrinsic motivation, emotional stability, and strong attachment. Our systematic review identifies how the constructs underpinned by BPNT have been utilized, as well as what research designs, contexts, and methodologies have been applied in marketing research. By integrating BPNT into marketing research, the authors aim to provide researchers with much-needed directions for future research and advocate for its continued growth. Specifically, the review notes tensions in terms of contradictory findings, identifies major gaps, and operationalizes BPNT in marketing research by establishing a set of marketing priorities (provided in the form of testable propositions) in seven major domains under the lens of BPNT. As the first systematic literature review of its kind, this theoretical study serves as an essential reference and valuable resource for scholars and practitioners aiming to explore and integrate BPNT into their research and practice. [ABSTRACT FROM AUTHOR]

Thompson's article in Marketing Theory on Belk's canonical Extended Self provides an analysis of the institutional legacy of key milestones in the development of cultural consumer research. This commentary critically reflects on the implication of Thompson's arguments regarding ontological bridge building to consider some of the factors and choices that constrain intellectual trajectories in the field to ask what future directions and bridge building potentials exist for consumer researchers investigating consumer culture today. [ABSTRACT FROM AUTHOR]

Issues of fairness relate to distributive justice (DJ), which is concerned with how a society distributes benefits and burdens. Whilst marketing theory has considered fairness in the distribution of basic goods, we lack insight into stakeholder perspectives on fairness for goods such as alcohol, which can be problematic, due to their global health and social burden. This study examines stakeholder perspectives on fairness from the Kenyan alcohol marketplace. Using longitudinal ethnographic data, we draw on two DJ theories, (egalitarianism and prioritarianism), to examine fairness perspectives of different stakeholders, their problem diagnosis, and proposed solutions to fairness challenges in the alcohol marketplace. By so doing, we give voice to previously unheard stakeholders, and expose some of the potential theoretical foundations for competing notions of fairness. The study also exemplifies the linkages between different forms of fairness and proposes a fairness chain as a framework for evaluating fairness in the marketplace. [ABSTRACT FROM AUTHOR]

It is controversial whether consumption can constitute genuine, existential meaning for the individual. Building on philosophical explorations of subjective meaning, this study suggests a dynamic relationship between existential and teleological consumption. On the one hand, consumers demonstrate deep-level engagement with entities in the marketing eco-system (such as brand narratives and certain service encounters) to explore their own potentiality and develop an authentic vision of the good life. This is existential consumption. On the other, consumers adopt teleological modes of consumption where products and services are used more instrumentally to enact their vision of the good life. It is proposed that consumer choice is existentially meaningful insofar as it is conducive to the development or realisation of the individual vision of the good life. The theory and its implications are discussed in the context of recent deterministic and pessimistic/nihilistic challenges to marketing theory. [ABSTRACT FROM AUTHOR]

The purpose of this study is to understand the opportunities and challenges for the global marketing field due to emergence of generative artificial intelligence and the need to reassess the constructs related to technology adoption theories. Given that this technology is so recent, there is a need to investigate this aspect. This study explores the influence of generative AI on various constructs from ten technology adoption theories, models, and approaches as they relate to the global marketing domain. This research study excludes other psychological and cross-cultural theories and constructs related to the domain. This study is unique for its wide range of implications toward the adoption of technology in global marketing initiatives because GenAI can assess consumer sentiment, which helps global marketers make accurate decisions. [ABSTRACT FROM AUTHOR]

While both the journalism industry and journalism studies research have long celebrated engagement as both a normative goal and a potential revenue source, scant evidence exists illustrating how an organization can turn engagement into profit. This study, utilizing a case study of the sports and culture news organization Defector, examines how one newsroom monetizes engagement. Through the lens of market theory for news production, the study examines what engagement practices Defector enacts, and how those successfully catalyze subscribers to pay almost 50% more annually for the ability to engage with the organization. Lastly, the study introduces, to journalism studies, the concept of market alignment, a necessity for monetizing engagement. [ABSTRACT FROM AUTHOR]

We consider a communication platform distinguished for its high-quality content, where advertising can take two different forms: traditional and sponsored (also known as native advertising in the marketing literature). Native advertising is a widely used marketing tool that aims to mimic the regular topics of the platform on which it is placed. Due to this striking resemblance, native advertising may be very effective, but at the same time, it may negatively influence the perceived credibility of the media outlet. In our model, a firm allocates investments to both traditional and native advertising on such a platform. Meanwhile, the media outlet must grapple with the trade-off between the profit accrued from publishing native advertising and the ensuing decline in credibility. We formalise this problem as a hierarchical infinite-time horizon linear state differential game, played à la Stackelberg, where the media outlet acts as the leader while the firm is the follower. Finally, we characterise a time-consistent open-loop equilibrium and obtain the conditions that make it optimal for the media outlet to accept native advertising. [ABSTRACT FROM AUTHOR]

In this paper, we explore the applications of fractional stochastic volatility (FSV) models within the realm of market microstructure theory and optimal execution strategies. FSV models extend traditional stochastic volatility frameworks by incorporating fractional differentiation, allowing for more flexible and realistic representations of asset price dynamics over time. Our investigation begins with an introduction to FSV models, highlighting their ability to capture long-memory effects and volatility clustering observed in financial markets. These models provide a robust framework for understanding market microstructure dynamics, including order flow behavior, price impact functions, and liquidity provision mechanisms. Furthermore, we discuss recent advancements and empirical findings using FSV models, emphasizing their role in uncovering intraday volatility patterns and their implications for trading strategies under varying market conditions. By incorporating these nuanced volatility dynamics, FSV models contribute to the development of optimal execution algorithms that enhance transaction cost efficiency and market stability. The FSV model, when the Hurst exponent H is set to 0.5, effectively reduces to a standard stochastic volatility model. THis nested relationship can be formally demonstrated by considering the FSV model's general form and showing that for H = 0.5, the fractional Brownian motion BH(t) becomes a standard Brownian motion Wt, thereby aligning the FSV model with traditional models. Overall, our analysis underscores the significance of FSV models in advancing both theoretical insights and practical applications in modern finance, offering new avenues for research in high-frequency trading strategies and market efficiency. [ABSTRACT FROM AUTHOR]

Firms often ask consumers to either spend time to save money (e.g., Lyft's “Wait & Save”) or spend money to save time (e.g., Uber's “Priority Pickup”). Across six preregistered studies (N = 3631), including seven reported in Appendix S1 (N = 2930), we find that asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time (all else equal), with downstream consequences for word‐of‐mouth, purchase intentions, willingness‐to‐pay (WTP), and incentive‐compatible choice. This is because spend‐time‐to‐save‐money offers reduce concerns about firms' profit‐seeking motives, which consumers find aversive and unfair. The effect is thus mediated by inferences about profit‐seeking and attenuates when concerns about those motives are less salient (e.g., for non‐profits). At the same time, we find that spend‐money‐to‐save‐time offers (e.g., expedited shipping) are more common in the marketplace. This research reveals how normatively equivalent trade‐offs can nevertheless yield contradictory fairness judgments, with meaningful implications for marketing theory and practice. [ABSTRACT FROM AUTHOR]

Social media has revolutionized the tourism industry by making residents more active co-creators in destination information dissemination. This study explores whether recognizing social media influencers as residents can increase place identification and boost host–guest relationships. We assess a conceptual model that postulates relationships between self–influencer congruence, identification with a place, emotional solidarity with residents, place knowledge, and visit intention. Data were collected online from 996 Chinese TikTok users who follow 'micro' or 'nano' influencers. The results reveal that perceived congruence between a follower's ideal self and an influencer's personal image can lead to a sense of identification with the influencer's residential place and emotional solidarity with residents, thereby contributing to visit intention. Further, multi-group analysis confirmed the moderating role of place knowledge. This study has important implications for tourism marketing theories and practices. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: According to the market competition theory, a firm's decision-making is influenced by the behaviors or strategies of its competitors. The repercussions of competition include market-stealing and spillover effects. Relatively few studies in the reinsurance literature discuss the effect of competitors on an insurer's decision-making. This study aims to fill a gap in the reinsurance literature by comparing insurers' reinsurance demand to their competitors' reinsurance purchases. Design/methodology/approach: This study uses unbalanced panel data for the US property-liability insurance industry from 2006 to 2017 to determine the impact of competitors' reinsurance purchases on insurers' reinsurance demand. This study employs the Mixed Effect Model and the Quantile Regression to test the proposed hypotheses. Findings: The evidence suggests that the affiliated reinsurance purchases of competitors have a positive and substantial effect on the affiliated reinsurance demand of insurers, crediting mimicking the reinsurance strategy. Interestingly, the market-stealing effect is supported while the non-affiliated reinsurance metric is used. Remarkably, given insurers with low non-affiliated reinsurance purchases, the finding sustains the mimicking reinsurance strategy. Nevertheless, the market-stealing effect remains a concern for insurers with a high non-affiliated reinsurance purchase. Originality/value: The new findings concerning competitor effects analysis fill a void in the reinsurance literature. Risk diversification, capital substitution, and real services demand may play a crucial role in determining the market-stealing effect, leading to a decrease in market share. Insurers can mitigate the market-stealing effect of competitors by accessing expertise and capital substitution through non-affiliated reinsurance purchases. [ABSTRACT FROM AUTHOR]

With the increasingly sophisticated improvements in artificial intelligence (AI) technologies in marketing communications, a gap prevails between heightened levels of excitement around it and high-level application. Consequently, this topic necessitates in-depth investigation to prepare for future changes. This study examines the role of AI in programmatic advertising through a quantitative content analysis of AI-enabled digital programmatic advertisements. Although the idea that sponsorship disclosure, appeals, and sentiments are important in persuasive messages has been documented, this study extends existing literature by examining these concepts within AI-enabled programmatic advertising. Sponsorship-linked marketing and congruence theory guided this study. The results showed that only about half of the ads revealed sponsorship information. Further, the brand-sponsor association was not clearly established in the ads. A sentiment analysis showed the prominence of positive sentiments in the ads. Additionally, the ads mostly used product- and consumer-focused appeals. Theoretical and research contributions and strategic marketing implications are discussed. [ABSTRACT FROM AUTHOR]

While data-driven innovation (DDI) is receiving substantial attention from academics and industry specialists, there is limited research on its dimensions and effects in marketing. We address this theoretical gap by examining the following research questions: 'What are the necessary firm-level capabilities of DDI and its effects in a marketing environment?' Drawing from the resource-based view (RBV), dynamic capabilities (DC), and market orientation theories, this study presents a data-driven innovation capabilities (DDIC) framework and proposes a new conceptualisation with new data product performance through new data product creativity. Based on a systematic literature review and thematic analysis, the findings offer seven propositions to enrich the emerging DDI theory in marketing and guide managerial decision making. [ABSTRACT FROM AUTHOR]

Purpose: In marketing and consumer research, the study of Indigenous ideas and rituals remains limited. The authors present an Indigenous-informed study of consumption rituals co-produced with members of the Shipibo–Konibo Indigenous group of the Peruvian Amazon. Specifically, the authors worked with the Comando Matico, a group of Shipibos from Pucallpa, Peru. This study aims to investigate how Indigenous spiritual beliefs shape health-related consumption rituals by focusing on the experience of the Shipibos and their response to COVID-19. Design/methodology/approach: Drawing upon the principles of Indigenous research, the authors co-produced this study with the Comando Matico. The authors collaboratively discussed the research project's design, analysed and interpreted data and co-authored this study with members of the Comando Matico. This study uses discourse analyses. The corpus of discourse is speech and text produced by the Comando Matico in webinars and online interviews during the COVID-19 pandemic. The full and active participation of the Comando Matico informed the discourse analysis by ensuring Indigenous knowledge, and worldviews were infused throughout the process. Findings: The authors foreground how Indigenous spiritual beliefs act as a force that imbues the knowledge and practice of health, wellbeing and illness, and this process shapes the performance of rituals. In Indigenous contexts, multiple spirits coexist with consumers, who adhere to specific rituals to respond to and relate to these spirits. Indigenous consumption rituals involve the participation of non-human beings (called rao, ibo, yoshin and chaikoni by the Shipibos) and this aspect challenges the traditional notion of rituals and ritual elements in marketing. Originality/value: The authors demonstrate how Indigenous spiritual beliefs shape consumption rituals in the context of health and draw attention to how the acknowledgement of alternative ontologies and epistemologies can help address dominant hierarchies of knowledge in marketing theory. [ABSTRACT FROM AUTHOR]

This paper investigates the topic of expertise in cognitive domains from a socio‐epistemological perspective. In particular, two central questions in the epistemology of expertise are discussed: what an expert is according to extant theories on the market; and how ordinary people can identify an expert in domains in which they have no competence of their own. [ABSTRACT FROM AUTHOR]

Temporary organizations (TOs) can be viewed as a collection of narratives about the past and the future that can potentially shape organizational outcomes. An in-depth, longitudinal study of a time-bound inter-organizational project that served rural India's educational needs shows how multi-authored narratives and practices in temporary organizations influence each other. When the narratives are coherent with respect to the past and the future, the actors engage in mitigative practices, and the project develops. If the narratives diverge, the actors engage in self-serving practices hindering the project. The narrative view affords us a novel lens to understand the dynamics that shape practices and outcomes within temporary organizations. Our findings also have practical implications for TO management—understanding the plurality of narratives and emphasizing the importance of aligning them. [ABSTRACT FROM AUTHOR]

I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action. [ABSTRACT FROM AUTHOR]

Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, [8]; Pratt & Jeffcutt, [28]; Wijngaarden et al., [37]). More specifically, the links between the sources of value of the opera streaming consumption experience, loyalty, and intentions to attend an opera in an opera house are analysed. The results advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders driving development processes. [Extracted from the article]

A theory-first paradigm tends to be the dominant approach in much academic marketing research. In this approach, a theory is borrowed, refined, or developed and then tested empirically. In this challenging-the-boundaries article, the authors make a case for an empirics-first approach. "Empirics-first" refers to research that (1) is grounded in (originates from) a real-world marketing phenomenon, problem, or observation, (2) involves obtaining and analyzing data, and (3) produces valid marketing-relevant insights without necessarily developing or testing theory. The empirics-first approach is not antagonistic to theory but rather can serve as a stepping-stone to theory. The approach lends itself well to today's data-rich environment, which can reveal novel research questions untethered to theory. The present article describes the underlying principles of an empirics-first approach, which consists of exploring a domain purposefully without preconceptions. Using a rich set of published examples, the authors offer guidance on how to implement empirics-first research and how it can lead to valuable knowledge development. Advice is also offered to scholars on how to report empirics-first research and to reviewers and to editorial teams on how to evaluate it. The ultimate objective is to pave a way for the empirics-first approach to enter the mainstream of academic marketing research. [ABSTRACT FROM AUTHOR]

Globalization began in the late 1970s, shifted into "hyperglobalization" in the first decade of the twenty-first century, hit "peak globalization" around 2011, and has in the past 10 years given way to "de-globalization," characterized by nationalism and protectionism. The rules of globalization were built on a theory of competitive markets, while the world was in fact riven with growing asymmetries of power and a strong policy bias toward capital. This bias must be eliminated if the global economy is to become more democratic and sustainable as we emerge from this moment of de-globalization. [ABSTRACT FROM AUTHOR]

With the advent of big data, the swift advancement of diverse algorithmic technologies has enhanced the transaction efficiency of the e-commerce business. Nevertheless, it is crucial to acknowledge that e-commerce platforms might employ algorithmic technology to enforce differential pricing for various consumers with the aim of maximizing profits, thus infringing upon the lawful rights and interests of consumers. This paper focuses on the algorithmic price discrimination commonly observed on e-commerce platforms. To effectively regulate this behavior, the paper utilizes evolutionary game theory (EGT) to analyze the strategies employed by e-commerce platforms, consumers, and market regulators to achieve stability. This research employs a real-life situation and utilizes parametric simulation to visualize and analyze the process and outcomes of the three-party evolutionary game. The results demonstrate the credibility and feasibility of the article's findings. Based on our research, we have reached the following findings: During the process of evolution, the strategic decisions made by the game participants from the three parties will mutually impact each other, and various elements exert varying degrees of influence on the strategic choices made by the game participants from each party. Collaborative governance can enable consumers and market regulators to regulate the discriminatory pricing behavior of e-commerce platforms effectively. This article offers valuable insights into the governance of violations in the e-commerce sector based on robust data and model research. [ABSTRACT FROM AUTHOR]

Given persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision‐making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has explored why they choose to continue or cancel their subscriptions. We contend that a way forward in understanding subscription box customer journeys is to adopt a utilitarian–hedonic perspective when looking at each stage of such journeys. We conduct phenomenological in‐depth interviews with 26 subscription box customers and use the thematic insights to introduce a processual framework of subscription boxes as consumption steams. We posit that the subscription box customer journey comprises three key decision stages (initiation, immersion, and egression) with each stage characterized by distinct themes that add to or subtract from the utilitarian and hedonic value at that stage. Collectively, these themes provide a more nuanced understanding of the factors that shape customer decisions to start, renew, or cancel a subscription box. We conclude by noting how our findings contribute to marketing theory and practice and suggest some avenues for future research. [ABSTRACT FROM AUTHOR]

Purpose: Linking platform governance and value, the article explains how platforms manage openness, which gives users access and authority, to shape the user experience and orchestrate interactive value co-creation within their ecosystem. Design/methodology/approach: We adopted an abductive approach, drawing on an embedded multiple case study of platform-based local alternative food networks. The strong symbolic dimension embedded into that context allowed for a full exploration of value in its interactive nature. Findings: Platform openness influences value creation directly, but also through two mechanisms: one behavioural, involving interactions between users and sides, and the other cognitive, involving users' abstraction level. Value co-creation goes beyond the online space and occurs in complex sets of interactions between users. Digital platforms can thus generate intrinsic value co-creation that enhances their utility. Originality/value: We have adopted a marketing channel theory reading of openness and mobilised a broader conception of value as well as cognitive science to explain how this key element of platform governance affects value creation. [ABSTRACT FROM AUTHOR]

There is substantial cross-national variation in the level of regulatory clarity surrounding cryptocurrencies. What explains these differences? And, more broadly, what drives the divergent historical development of market regulation in different jurisdictions? To answer these questions, we present a new conceptual framework centered on the concept of market legibility. This term, inspired by the sociological literature, refers to the extent to which markets are made legible to the state through standardization. We contend that state supply of, and market demand for, legibility drives the primary political-economic dynamics of market regulation. Specifically, these factors combine to produce ideal type states of legibility that correspond to both distinct stages of market development and the relative level of regulatory clarity in any one jurisdiction. This framework is utilized to conduct a comparative historical analysis of cryptocurrency regulation in the EU, US, UK, and Japan. By performing these tasks, this article corrects the common assumption that states are constantly striving to impose their authority on unwilling markets. It demonstrates instead that state and private actor preferences to make markets legible vary, conditioning, in turn, the political economy of regulatory governance. [ABSTRACT FROM AUTHOR]

Our research study investigates how expressions and acts of kindness are leveraged through non-monetary value exchange practices to improve individual and community well-being when money was scarce. A qualitative netnographic study was conducted to examine the non-monetary value exchange practices amongst members of the Barter for Better Fiji platform. Data were collected through online observation and participation, conversational interviews, and archival and netnographic methods. The interpretation of the data revealed that Barter for Better Fiji members leveraged an 'economy of kindness' through three non-monetary value exchange practices (i.e. bartering, near-money exchange and donating) to improve individual and community well-being. The marketing theory and practice implications of leveraging expressions and acts of kindness through value exchange practices are discussed. [ABSTRACT FROM AUTHOR]

Nietzsche invites us to turn our focus to how subjects seek out what is average rather than what is authentically independent. For marketing theory, this means recognising that while the desire for autonomy and self-determination functions as a seductive and collective narrative for consumer culture generally, it inevitably becomes denatured and delimited to what each individual consumer finds to be most convenient, credible, and practical. Using a Nietzschean toolbox, this paper diagnoses a contemporary malaise in the process of 'commodified self-overcoming', whereby subjects are fed the mass-mediated fantasy that they can overcome the symbolic similitude of the majority while remaining comfortably part of the social 'herd'. We discuss this process using three illustrative archetypes: the inhuman 'BIG Zombie', the transhuman 'Cyborg', and the all-too-human 'Slacktivist'. These archetypes reveal how the prospect of overcoming the self and all of its human trappings functions as a core fantasy for consumers, albeit one that is paradoxically produced and supplied by market mechanisms that perpetuate a lasting humanism. We explore the notion of ante -humanism and conclude with implications for the nascent tradition of Terminal Marketing. [ABSTRACT FROM AUTHOR]

In this paper, I extend the established concept of performativity by focusing on the origins and micro-level interactional strategies of marketing objects. In product markets wherein face-to-face interactions between buyers and sellers are impossible, profit-seeking firms depend upon marketing objects—and on their packaging stories—to interact with buyers. While much research focuses on the particular effects of performative marketing objects on consumers, I explore the conditions required for such effects to emerge. In this project, I employ a richly descriptive case study design by focusing on a transnational specialty food firm based in Indonesia and examining the complete collection of food product packages (N = 81) that communicate with buyers on behalf of its products for sale. I understand marketing practices as helping to create the phenomena they allegedly describe, and thus contribute to object-oriented marketing theory through a dramaturgical analysis of packaging talk. [ABSTRACT FROM AUTHOR]

This study aimed to address behaviors of food delivery and ride-hailing platforms, two local gig platforms. It argues that generating cross-network externality between demand and supply sides by imposing different price structures on them (two-sided market theory) may not be enough for understanding local gig platforms. Due to their local nature of service delivery operations, it is argued that to generate externality, these platforms should practically integrate the supply side and operate as if a firm, hence quasi-firm. By doing so, these platforms can utilize their service providers as if their own slack resources, hence quasi-slack. As quasi-slack, service providers exist outside these platforms. However, they can be called upon and committed to these platforms' service delivery operations. Quasi-slack is made possible because these platforms can induce information asymmetry and truncate a range of decision choices available to their service providers, which can lead to more service deliveries and streams of data for enhancing their algorithms. These platforms get the demand side actively involved in the process by letting it generate customer ratings critical for nudging the supply side to accept more service requests from the demand side. [ABSTRACT FROM AUTHOR]

This research reveals the presence, in online survey data, of a key pattern documented in psychology lab research: the Mirror Effect. The Mirror Effect occurs when unfamiliar stimuli are unexpectedly recognized as accurately as familiar stimuli, or more accurately. Using a set of familiar and unfamiliar words (as determined by lexical frequency), we first report that we can robustly replicate psychology lab research in an online survey, detecting the Mirror Effect. We then apply the same analytical approach to surveying consumer recognition of everyday brands (supermarkets, banks and car brands). We find that unfamiliar brands can be recognized with the same level of accuracy as familiar brands, and this effect is stronger than age and gender memory biases present in the data. However, we detect a boundary condition for branded apps, which are extremely unfamiliar brands competing in highly fragmented marketplaces, so very few get downloaded or used. For these digital brands, we find a Concordant Effect, as most respondents find it difficult to recognize highly unfamiliar branded apps (i.e., those with fewer than 5000 downloads). The Mirror Effect re‐emerges for highly experienced app users. These results demonstrate the implications of a generalizable empirical pattern from cognitive psychology for branding and advertising theory. The outcomes of this research also translate into practical guidelines for brand performance measurement via online surveys, mitigating recognition memory bias for the development of marketing strategies based on more accurate interpretation of empirical evidence. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article is about the life journeys and influential contributions of six marketing visionaries: Wroe Alderson, Robert Bartels, Philip Kotler, Michael Baker, Jagdish Sheth, and Shelby Hunt. Drawing from a range of sources including research journals, biographies, autobiographies, popular press articles, personal websites, and curriculum vitae, the study examines: 1) Personal Life, 2) Education and Career, and 3) Key Contributions to Academia and Society. This exploration informs how the visionaries have shaped the field of marketing, each leaving a distinct legacy that continues to influence contemporary marketing practices. By presenting a multifaceted understanding of their life journeys and contributions, this article serves as an invaluable resource to comprehend the human beings behind the research that may have shaped their influential contributions to the marketing discipline. [ABSTRACT FROM AUTHOR]

Businesses embrace a tremendous shift towards service-dominant logic in order to achieve and sustain advantage. To expand its influence, marketing needs to take on a service lens as well. The customer-centric approach tries to position value generation with processes that al-low customers to „get things done”, which is linked with a quest for innovation. Modern marketing takes an integrative approach -- by trying to link various channels, touchpoints, and customer relationships -- which both caters to organizational goals and fulfils customer expectations and aims at persuading and affecting behaviors rather than attitudes. The paper reports the theory of marketing service innovation and examines research data on how enterprises use marketing services, how they define their innovativeness, and perceive them as value generators. The authors break marketing services into advertising services and market-research services. Intense competition characterizes both. The analysis covers small, medium, and large companies in Poland. The main conclusions are: (a) the level of service innovativeness depends on a company context (its size, scope of operations, and business locations); (b) enterprises evaluate marketing services which they can access as generally innovative and potentially beneficial. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This comment reviews Dale Tomich's exceptional methodological contribution to world-historical analysis, from the perspective of a close collegial dialogue over the last 50 years. It focuses on Tomich's preoccupation with what he calls historical theory, through his outstanding and consequential research on world-historic slave systems' actualization of capital's emergent world market. Aside from Tomich's detailed research on slave systems in the New World, his opus embodies a sophisticated and original critical dialogue with Marxist orthodoxy on the dialectical relationship between theory and history. [ABSTRACT FROM AUTHOR]

In this essay, a philosophical and critical lens is applied to the case of corruption. For reasons having to do with both analysis and assessment of the framework of the only specialized convention at the international level of law, namely the United Nations Convention Against Corruption (uncac), the author takes a closer look at several aspects and areas that somehow fade into the background of the discourse or even fall out of the legal corruption equation itself despite their centrality to the topic. Examples include considerations of market theory, marginalization and discrimination, human rights, ethics, realpolitik, structural violence and corruption prevention, and norms of general international law. The essay also makes use of some country-specific scenarios, in part, to raise questions about possible ‘cracks’ in political governance typology. The essay is divided into two individual articles, Part i: ‘Perspectives on the Corruption Discourse’ and Part ii: ‘The Macro Area’. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine an emerging product–place co-branding marketing practice in China's rural areas. The role of this practice in inclusive development is analyzed from the perspectives of value proposition innovation, market legitimacy, media coverage and brand value. Both research and practice indicate value proposition innovation to exert an important influence on brand value enhancement, but little is known about the mediating and moderating mechanisms underlying this relation. Design/methodology/approach: A moderated mediation model is constructed to examine whether market legitimacy mediates the relationship between value proposition innovation and brand value. vWhether this mediating process is moderated by media coverage is also examined. The primary data are collected from semi-structured interviews and observations conducted with two common cases to develop proper scales for value proposition innovation and market legitimacy. The research includes 100 product–place co-brandings published by the Ministry of Agriculture and Rural Affairs in 2019. Hypotheses are tested using hierarchical regression and a Bootstrap model. Findings: Value proposition innovation has a positive effect on brand value, and market legitimacy partially mediates this relationship. Media coverage positively moderates the relationship between value proposition innovation and market legitimacy, and positively moderates the mediating effect of market legitimacy; the higher the media coverage, the stronger the mediating effect of market legitimacy. Research limitations/implications: Based on data availability and accessibility, the study sample focused on indicators from 100 brands in 2019. If the Ministry of Agriculture and Rural Affairs discloses consecutive annual information for other years, future studies could explore panel data to further test the study's conclusions from a longitudinal perspective. Originality/value: First, this paper adds to the emerging literature on product–place co-branding business models by examining the relationship between value proposition innovation and brand value. Second, this paper enriches institutional theory by including market legitimacy as a mediator between value proposition innovation and brand value. Third, this paper identifies the moderating role of media coverage, thus broadening the theoretical implications of institutional theory with respect to improving market legitimacy. [ABSTRACT FROM AUTHOR]

This paper examines the impact of a potential entrant's entry into the complementary goods market on the technology innovation of the basic product. We focus on an e-commerce platform supply chain comprising a manufacturer, an e-commerce platform, and a potential entrant. The manufacturer distributes a basic product and a complementary product through the e-commerce platform. The manufacturer has the option to improve the quality of the basic product through technology innovation. The determination of whether the potential entrant enters the market for complementary goods is contingent upon its observation of the manufacturer's technology innovation strategy. Upon the potential entrant's entry into this market, competition ensues between the potential entrant and the manufacturer in the realm of the complementary goods market. Our findings reveal a trade-off: on the one hand, the manufacturer's decision to forgo technology innovation results in reduced profit, while, on the other hand, technology innovation attracts the potential competitor to enter the complementary goods market, which also leads to decreased profit. Under certain circumstances, the loss incurred by the former is less than that incurred by the latter. Consequently, the manufacturer may choose to forego technology innovation to prevent the entry of the potential entrant in the complementary goods market. Furthermore, our study demonstrates that the entry of the potential entrant can yield a mutually beneficial outcome for the manufacturer, the platform, and the potential entrant, creating a win–win–win scenario. In addition, our results suggest that as the production cost of innovative products rises, the manufacturer may have a stronger incentive to intensify its innovation efforts in response to the potential entrant's exit from the market. Finally, we establish that our main results remain robust even when some of our initial assumptions are relaxed. [ABSTRACT FROM AUTHOR]

This study will investigate the relationship between digital marketing campaigns and sustainable business performance in Jordan's health services sector, emphasizing marketing agility as the moderator variable and exploring the interactions between the contenders of this research and the RBV idea and, by doing so, identifying the role of digital marketing on value generation and business resilience agility. The aim of this research is to assess an elucidated conceptual model through digital marketing and agility theories by employing patient database information retrieved from Jordanian healthcare organizations through SEM-PLS. It is found that marketing agility moderates the relationship between social media digital initiatives and sustainable company outcomes. These analyses suggest that further attempts are needed to improve adaptability in the context of changeability in the marketing environment. However, after some time, some facets of digital marketing orchestration result in massive revenues. Consequently, this research provides theoretical and applied implications that supply an up-to-date understanding of the theoretical and applied groundwork for marketing adaptiveness in the health service sectors, which might contribute to the appreciation of long-term effectiveness. [ABSTRACT FROM AUTHOR]

The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study suggest that education providers' (EPs) service-oriented behaviours, trust, commitment and their infrastructure enhance student satisfaction and loyalty in tertiary educational institutions. The study suggests that higher education providers (HEPs) should commit themselves to customer-centric service-oriented tactics and actions, and must earn customers' trust and build loyalty from their marketing practices. Based on the research findings, a conceptual model of relationship marketing in higher education is proposed. The current study contributes to marketing theory by reviewing and summarizing the key drivers of relationship marketing and discussing their applications in the formal tertiary education sector. The study also provides suggestions to tertiary education marketers in terms of priorities for developing and maintaining profitable customer relationships in this changing world and offers an agenda for future research. [ABSTRACT FROM AUTHOR]

In the face of a rapidly changing consumer market, companies strive to innovate their products by either adopting a strategy of enhancement of attributes or focusing on uniqueness. Using the structural alignment model, we conducted two studies to investigate the influence of temporal landmarks on consumers' diagnosticity of product attributes and the mediating role of creative self-efficacy in this link. Results indicated that consumers relied more on nonalignable (vs. alignable) attributes to evaluate a product when a start (vs. end) temporal landmark was activated. These findings have implications for marketing theory and companies' product-communication strategies. [ABSTRACT FROM AUTHOR]

Objective: Markets have always been a place for social movements or have been affected by them. In the current era, when two digital changes and the networking of communications have affected the social interactions of human societies, new markets have been built after the old markets, which have brought to the fore the characteristics of the old markets, similar or different from it. A strike as one of the functions or malfunctions of the market, as it has been the focus of researchers in traditional markets, is a phenomenon that requires new studies to understand it on the basis of new markets. Since online stores on the platform of social media can be seen as a manifestation of these markets, the present research was conducted with the aim of knowing one aspect of the forced strike process of online stores caused by social movements, on the platform of social media. Methods: data collection was done by the method of library studies and data analysis was done with a descriptive analytical approach through the application of message market theory in the research literature. Results: From the results of this research, we can count some cases, including the expression of the special capacity of this space in providing multiple social roles in a market to the members of the movement. Conclusion: The consequence of the formation of the special capacity of the social media space is to reduce the costs of protest movements in bringing online stores to strike and increase the coefficient of their protest on the platform of social media. [ABSTRACT FROM AUTHOR]