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This bachelor's thesis primarily focuses on the exploration of different ways of self- identification of the inhabitants of the urban space of Zlín. The author chooses the case study method for this purpose. The author further understands the city as a constructed unit, which, however, has its own individual parts, particularities that can be separated from each other to a certain extent. Meanings are assigned to the city and its space by its inhabitants in manifest and latent ways. In this work, however, residents are not viewed as exclusively active actors who would (re)shape the space in which they live. Even the urban space itself is understood as formative and then in its self-reproductive role. Residents' identities are conceptualized as fluid and heterogeneous. The aim of this work is to answer the question of whether there is a difference in the forms of self-identification depending on the generation in which the research partner is placed. Self-identification is conceptualized as an ongoing process dependent on both internal and external factors. Even in connection with such an understanding of self-identification, the space is necessarily marked as changeable since it is also influenced and de facto shaped by the people within it.

The project examines processes of cultural and intellectual exchange between Britain and Central Europe, with particular regard to ideas of urban and architectural design.

The text looks at an avant-garde commercial made for the company Baťa in 1937, which features a singing tyre, and discusses how the company embraced modern artistic forms to promote its products.

Analyses of the changes in the presence of persons in different central and residential parts of urban areas are subject to evaluation in this paper. Case studies of the cities of Brno, Ostrava and Zlín during the day and night are highlighted. Data from a provider of mobile phone services were used for the analyses. It appears that the data can be important for the comparison of different urban structures. The results demonstrate that the organisation of urban structure affects the number of visitors and thus the area attractiveness. It was confirmed that the number of mobile phone users in the city cores is higher than the number of permanent residents. The greatest differences between the day and night in the city cores were found in Brno, a concentric city with the most important central functions among the cities studied. Differences between the day and night in residential areas were not as large as expected. City neighbourhoods in Brno showed some specific rhythmicity.

Zaradi vse večje kompleksnosti modernih letal morajo piloti v letalu uporabljati kontrolne sezname, da se prepričajo, da so bili izvedeni vsi potrebni koraki za pravilno konfiguriranje letala za razne postopke ali aktivnosti. Ti postopki pri normalnih operacijah obsegajo npr. vžig motorja, vzlet, pristanek ipd. Tako kot za normalne postopke potrebujejo piloti kontrolne sezname tudi za postopke v sili. Zaradi narave postopkov v sili morajo kontrolni seznami biti še posebej prilagojeni, saj vsaka sekunda šteje. V diplomski nalogi je prikazan potek optimizacije dveh kontrolnih seznamov za postopke v sili, ki se izvajajo v primeru letenja po pravilih instrumentalnega letenja za enopilotne letalske operacije za letali Zlin – 242L in Zlin – 143L, s katerimi operira letalska šola slovenske vojske (LETŠ). Poleg tega so v diplomski nalogi podane tudi smernice za ostale upravljalce za prilagoditev ali vpeljavo novih kontrolnih seznamov. Due to the growing complexity of modern aircraft, pilots need to use checklists to ensure that all necessary steps to properly configure the aircraft for various procedures or activities have been taken. In normal operations, these procedures include e.g., engine startup, take - off, landing, etc. As with normal procedures, pilots also need checklists for emergency procedures. Due to the nature of emergency procedures, checklists need to be particularly tailored, as every second counts. The thesis presents the process of optimization of two checklists for emergency procedures performed in the case of flying according to the instrument flight rules for single-pilot operations for Zlin - 242L and Zlin - 143L aircraft operated by the Slovenian Air Force Flight School (LETŠ). In addition, the thesis also provides guidelines for other operators to adapt or implement new checklists.

[ES] La presente tesis es desarrollo de una investigación sobre promociones residenciales del siglo XX surgidas como parte de un centro de producción industrial privado, inmersas en un proceso de in- dustrialización creciente y en el marco de una estructura de capitalismo paternalista. La investigación se centraba en las comarcas de la Plana y en concreto en la empresa Segarra. En la fase de establecer la contextualización internacional del fenómeno, se descubrió un caso con una profundidad teórica y pragmática mucho mayor que aconsejó centrar en él los objetivos. Un caso absolutamente paralelo, no solo en la trayectoria sino también en los métodos e incluso en el mismo sector productivo preferente: el calzado. Se trata de la empresa de calzados Bat'a, nacida en el seno del desaparecido Imperio austrohúngaro y desarrollada mayoritariamente en el tiempo político de la antigua República Checoslovaca. Este centro de producción, propiedad de la familia que encabezaba Tomáš Bat'a , desarrolló un interesan- te programa residencial alrededor de lo que fue su sede inicial, la ciudad morava de Zlín. Y consiguió expandir en su fase de desarrollo este modelo de asentamiento coordinado entre residencia e indus- tria por otros puntos de Europa e incluso del mundo. El sucesor forzoso de Tomáš en la dirección, su hermano Jan Antonín, requirió durante un breve período de tiempo de los servicios del estudio parisino de Pierre Jeanneret y Le Corbusier. Fue este último quien llevó la interlocución con la empresa y quien se desplazó para atender las diferentes demandas y ofrecer sus frustradas propuestas. La tesis consiste en describir y contextualizar la labor de la empresa Bat'a dentro de la cultura europea y checoslovaca de entreguerras tanto en la dimensión fabril (Puntos de producción), en la construcción de viviendas y equipamientos (Puntos de reposición) así como en lugares de venta (Puntos de distribución); todos ellos proyectados por arquitectos formados en la Escuela de Arquitectura de Viena y conectados activamente con el racionalismo checo. Consiste también, sobre todo, en identificar especialmente el bienio 1935 1936, los años de contacto entre el industrial y el estudio, analizando exhaustivamente los trabajos realizados por este para la firma Bat'a, insertándolos dentro del conjunto de los desarrollados por Jeanneret y Le Corbusier en este período de tiempo. Quiere ser una descripción exhaustiva y crítica, significando adicionalmente algunos trabajos de este período muy poco estudiados,¿e incluso ignorados¿ por la crítica arquitectónica especializada. Incluye también algunas restituciones infográficas de los proyectos realizados para Bat'a., [EN] Abstract This thesis arises as a consequence of research on 20th century residential developments, conceived as part of a private production center, within a process of increasing industrialization and in the framework of paternalistic capitalism. The focus of investigation was La Plana region, specifically the Segarra Company. A case of greater theoretical and pragmatic depth was discovered in the phase of international contextualization of the phenomenon; and we decided to focus on it. A completely parallel case, not only in its trajectory but also in the methods, coinciding in the same main productive sector: footwear. It is the Bat'a shoe company, born in the heart of disappeared Austro Hungarian Empire and developed mainly in the political time of the former Czechoslovak Republic. This production center, owned by the family head Tomáš Bat'a, developed an interesting residential program around what was its initial headquarters, the Moravian city of Zlín. And it managed to expand in its development phase this model of settlement coordinated between residence and industry in other parts of Europe and even in the world. Tomáš forced successor at the management, his brother Jan Antonín, required for a short period of time the services of the Parisian studio of Pierre Jeanneret and Le Corbusier. It was the latter who led the dialogue with the company and who went to meet the different demands and offer their frustrated proposals. The thesis consists in describing and contextualizing the work of the company Bat'a within the European and Czechoslovak culture of the interwar period, both in the manufacturing dimension (Production points), in the construction of housing and equipment (Replacement points) as well as sales outlets (distribution points); all of them designed by architects trained at the Vienna School of Architecture and actively connected with Czech rationalism. It consists also, above all, in identifying especially the biennium 1935 1936, the years of contact between the industrialist and the study, analyzing exhaustively the works carried out by this for the firm Bat'a, inserting them into the set developed by Jeanneret and Le Corbusier in this period of time. It wants to be an exhaustive and critical description, meaning additionally some works of this period little studied, and even ignored, by specialized architectural criticism. It also includes some infographic refunds of the projects carried out for Bat'a., [CA] La present tesi és el desenvolupament d'una investigació al voltant de promocions residencials del segle XX, sorgides com a part d'un centre de producció industrial privat, immerses en un procés de industrialització creixent i en el marc d'una estructura de capitalisme paternalista. La investigació se centrava en les comarques de la Plana i, concretament, a l'empresa Segarra. Establint la contextualització internacional del fenomen, es va descobrir un cas que comptava amb una profunditat teòrica i pragmàtica molt més intensa, el que va aconsellar centrar en aquest els objectius. És un cas absolutament paral¿lel, no solament en la trajectòria sinó també en els mètodes i inclús en el mateix sector productiu preferent: el calçat. Es tracta de l'empresa de calcers Bat'a, nascuda al si del desaparegut Imperi austrohongarès i desenvolupada majoritàriament en el temps polític de la antiga República txecoslovaca. Aquest centre de producció, propietat de la família que encapçalava Tomáš Bat'a , generà un interessant programa residencial al voltant del que va ser la seua seu inicial, la ciutat moraviana de Zlín. I aconseguí expandir en la seua fase de creixement aquest model d'assentament coordinat entre residència i indústria per altres punts d'Europa i àdhuc del món. El successor forçós de Tomáš en la direcció, el seu germà Jan Antonín, requerí durant un breu període de temps dels serveis de l'estudi parisenc de Pierre Jeanneret y Le Corbusier. Fou aquest darrer qui portà endavant la interlocució amb l'empresa i qui es desplaçà per atendre les diferents demandes i oferir les seues frustrades propostes. La tesi consisteix a descriure i contextualitzar la labor de l'empresa Bat'a dins de la cultura europea i txecoslovaca d'entreguerres, tant en la dimensió fabril (Punts de producció), en la construcció de habitatges i equipaments (Punts de reposició) com en llocs de venda (Punts de distribució); tots aquestos projectats per arquitectes formats a l'Escola d'Arquitectura de Viena i connectats activa- ment amb el racionalisme txec. Consisteix així mateix, sobretot, a identificar especialment el bienni 1935 1936, els anys de con- tacte entre l'industrial i l'estudi, analitzant exhaustivament els treballs realitzats per aquest destinats a la firma Bat'a, inserint-los dins del conjunt dels elaborats per Jeanneret i Le Corbusier en aquest període de temps. Pretén ser una descripció exhaustiva i crítica significant, a més a més, alguns treballs d'aquest interval molt poc estudiats ¿i fins i tot ignorats¿ per la crítica arquitectònica es- pecialitzada. Inclou, també, algunes restitucions de infografia dels projectes realitzats per a Bat'a

В статье описывается архитектурно-градостроительное развитие чешского города Злина (Zln) в 1920-1930-е гг. За два межвоенных десятилетия небольшой средневековый город, каким был Злин в конце существования Австро-Венгерской империи, превратился в большой промышленный центр первой Чехословацкой Республики. Ключевую роль в этом преобразовании города сыграли владельцы обувной фабрики Батя (Baa), которая была крупнейшим предприятием города. Видя залог успеха фирмы в благополучии ее сотрудников, владельцы фабрики считали необходимым обеспечивать их жильем и различными объектами социальной и культурной сферы. В течение 1920-1930-х гг. на основе идеи города-сада для Злина было разработано несколько проектов планировки была выработана особая типология и особый облик двух- и четырехквартирных жилых домов фирмы Батя , которые сегодня известны как батевы домики специально для фирмы Батя была разработана конструктивная система, которая обеспечивала возможность скоростного возведения как новых производственных корпусов, так и общественных зданий. Использование единых конструктивных решений и материалов, внедрение принципов стандартизации и типизации, с одной стороны, обеспечивало высокие темпы развития города, а с другой -привело к формированию уникального, узнаваемого облика Злина, который привлекал сторонников современной архитектуры , в том числе Ле Корбюзье. Опыт, накопленный в Злине, позволил архитекторам фирмы Батя разработать множество проектов небольших промышленных городов, которые строились фирмой по всему миру, а также начать работу над проектами идеальных промышленных городов . Совокупность всех этих факторов и высокий процент реализации всех архитектурных и градостроительных проектов, разработанных для Злина, и сформировали представление о нем как об идеальном городе межвоенного чешского модернизма., The article describes the architectural and urban development of the Czech city Zln in the 1920s-1930s. Zln, a small medieval city at the end of the Austro-Hungarian Empire, during two interwar decades, turned into a large industrial center of the first Czechoslovak Republic. The key role in this transformation of the city was played by the owners of the Shoe factory Bata (Baa), which was the largest enterprise in the city. Seeing the success of the company in the well-being of its employees, the owners of the factory considered it necessary to provide them with housing and various social and cultural facilities. Several projects of urban planning developed in the 1920s and 1930s, based on the idea of Zln as a garden city. A special type of houses for 2 and 4 apartments each, which today is known as the baovsk domek were developed. A constructive system was developed especially for the company Bata, that provided the possibility of high-speed construction of new industrial buildings and new public buildings. The use of unified design solutions and materials, the introduction of the principles of standardization and typification, on the one hand, provided a high rate of development in the city, and on the other hand, led to the formation of a unique, recognizable image of Zln, which attracted supporters of modern architecture, including Le Corbusier. The experience gained in Zln allowed the architects of the Bata firm to develop many projects for small industrial cities, which were built by the company around the world, as well as to start working on projects of ideal industrial cities. The combination of all these factors and the high percentage of implementation of all architectural and urban projects developed for Zln formed the idea of it as an ideal city of interwar Czech modernism. Key words: industrial city, ideal city, city planning, modernism architecture, Zln, Czechoslovakia., №1(12) (2020)

This diploma thesis deals with the media presentation of three chosen successes the Zlín ice-hockey club has achieved since the 1990s. The practical part is constituted by a quantitative content analysis that studies three different types of newspaper and their online counterparts (a community paper the Zlínský deník, online at: zlinsky.denik.cz, a national paper with a developed regional supplement the Mladá fronta dnes, online at: idnes.cz and a national paper the Právo, online at: sport.cz) in three periods of time (the Czech ice-hockey league finals in 1995, 2004 and 2014). The analysis studied 873 media articles in total. In general, the extent of coverage increased strongly between the years 1995 and 2004. The coverage of the finals by the community media was the most detailed, just as supposed. Quite surprising was the extent of coverage by the Mladá fronta dnes that was larger than expected. The core of sports reporting didn't really change across time, titles or information channels. The news, stories and game evaluations comprised the biggest part of the coverage. But it was the form of reporting that kept changing. The most observable trends were the growth of visual content in time and the increasing position of the Internet. Especially in 2014, its usage was quite extensive.

Text vznikol s podporou MŠMT, grant IGA_FF_UP_2017_048 Vliv pozemkových reforem mezi lety 1918 a 1948 v Československu na život a práci vybraných agrárníků na jihovýchodní Moravě. The article deals with the analysis of the content and context of memoirs of Anna Prchlíková from Krhov, which, in an interview with Miroslav Navrátil in 2010, referred to the agrarian politician František Stára. Since it is limited to one source, the text follows the older tradition of oral history with descriptive passages where content plays an equally important role as a reason for remembrance. Anne Prchlíková's narrative has several trends: it mainly mentions negative experiences, positive values like play in childhood are shown only in the context of tragedies. An extremely important role in the narrative is played by identity formation, where moral assessments can be observed on the basis of religious or political preferences. Through the narrative about the male actors of the story, the structure of "we" gradually emerges in opposition to "them". Článok sa venuje rozboru obsahu a kontextu spomienok pamätníčky Anny Prchlíkovej z Krhova, ktorá prostredníctvom rozhovoru s Miroslavom Navrátilom v roku 2010 spomínala na agrárnika Františka Stáru. Keďže sa vymedzuje len na tento prameň, nadväzuje na staršiu tradíciu orálnej histórie s popisnými pasážami, kde obsah zohráva rovnako dôležitú úlohu ako dôvod spomínania. Rozprávanie Anny Prchlíkovej vykazuje viaceré trendy: spomína prevažne na negatívne zážitky, pozitívne hodnoty ako hra v detstve sú ukazované len v kontexte k tragédiám. Mimoriadne dôležitú úlohu v rozprávaní zohráva formovanie identity, kde je možné vypozorovať morálne hodnotenia na základe náboženských či politických preferencií. Prostredníctvom rozprávania o mužských aktérov príbehu postupne vzniká štruktúra „my“ v opozícii voči „oni“.

This Master thesis with a title of "The Art Scene in Zlín in Sixties" considers Zlín's culture of the era on the institutional level. It consists of three main parts including the issues of (1.) the Regional Gallery of Fine Arts in Zlín (called Gottwaldov during the era of communist regime in Czechoslovakia from 1949 to 1989), (2.) The Gallery Dílo Gottwaldov, a branch of ČFVU (the Czech Archive of Art), and finally (3.) The Design Competition for Theater of Workers. This thesis aims to describe foundation, development, work and exhibition activities for both galleries. The chapter about the Regional Gallery also pursues acquisition activity of the Institution. A part of the thesis dealing with a competition to decorate Theater of Workers describes development of the competition since its manifestation, follows the announcement of a winning designs and considers the official opening of the building as well. The competition was launched for the construction of monumental sculpture in front of the Theater, the monumental mosaic for the front lobby of the Theater, sculpture in the fountain in a park behind the Theater and decorative textile curtain for the stage.

This thesis is devoting to the history Batas city Batanagar, what was founded in India in 1934. The young managers, who passed the training in the Bata company in Zlín and at the beginning of thirties they left Czechoslovakia to India, were working there. Some families came back to Czechoslovakia after 1948, some stayed in India and some left the country to Canada or Australia. The author of thesis is focusing on memories of the children of Batas managers, who lives in Czech Republic now.

The paper is aimed at researching the issue of Corporate Social Responsibility (hereinafter “CSR”) in the Czech Republic (hereinafter “CR”). Social responsibility is now an integral part of integrated business management. It has a long tradition in the Czech Republic, because one of the most prominent businessmen of the 20th century – a Czech entrepreneur, Tomas Bata - began to apply CSR in his plants around the world in the first half of the last century. Currently, the issue of CSR becomes increasingly important. There is an integration of positive attitudes, practices or programs into company’s business strategy at the top management level. We follow a shift in management focus from the level of “profit only” to a wider view in the context of the three P’s - people - planet - profit. This involves the functioning of the organization with regard to the so called triple - bottom - line, when the company focuses not only on economic growth, but also on environmental and social aspects of its activities. The main objective of the paper is to analyze the current state of CSR in the Czech Republic on the basis of quantitative research (approx. 100 organizations were approached) and compare it with an analysis from 2004. The conclusion summarizes the approaches of managers to the issue of CSR in the CR, including some trends.

This thesis analyzes Zlin's internal structure. In the beginning, there is an analysis and a discucion about city areal's literature. This section also presents the methodological basis of the thesis, including the used data. The first chapter is analytical and introduces characteristics of the geographical environment of the city, describing the geological, climatic and hydrological conditions. It also describes the characteristics of the population, economy, transport and recreation in the city. In this chapter attention is paid to the history of the town itself. A key part is to analyze the spatial structure of the city i.e. genetic-morphological, functional and socio-demographic, based on the area's pictures analysis including census's data. Very important part are outcomes provided from the map which show the studied area from the spatial dimension.