Globalization is often exclusively associated with worldwide economic integration and the emergence of a borderless global market. Globalization also involves sweeping changes in the social, cultural and political terrains. The implications of this change are varied and there are no indications that they are in any way increasing the social, material or spiritual well-being of humanity. It can be said that every culture of world was affected by one way or other in terms of its influence and identity. Only one culture dominates that is western culture. Western culture also dominates due to power approach of western world. Today, every culture of the world is under the umbrella of western culture, it was always interest of west to rule over the world especially to marginalize the developing world. West becomes successful in its mission by implementing a slogan that was globalization. Through this process west projected, its own culture, polity, economy & values across the globe, this is evident from the various studies carried out in the area of sociology of globalization. This study has been carried out in Kashmir context based on a sample of 50 respondents and using an intensive approach through the case study method, interview schedule and participant observation, the study has been carried out in the rural areas of Kupwara district of the Kashmir. The paper attempts to study the impact of globalization on cultural identity of Pahari youth, impact of globalization on family and to trace the factors responsible for migration of Pahari youth. This paper is based on primary and secondary sources of data and other relevant literature wherever necessary and not any other test has been utilized to carry out the research. [ABSTRACT FROM AUTHOR]